The Notch Now identity

A mark with
a little room.

A thought, held for later. A small pocket. A familiar notch. One simple shape that carries the whole idea.

Download the brand kit
Notch Now app icon: a mint pocket and suspended capsule on a dark rounded squareNotch Now logo and wordmark

The essentials.

Primary mark · SVG Light mark · SVG App icon · SVG Wordmark · SVG Favicon · SVG Social card · PNG

Prefer PNG? App icon · Favicon · Touch icon

A quieter palette.

Ink#1D2423

Paper#F6F5F1

Mint#B7E8D0

Evergreen#53695D

System typography. Generous space. Mint for a small moment of feedback. Use the ink mark on light backgrounds and the mint mark on dark backgrounds. Give the mark at least one capsule’s height of clear space.